PROCESSES
OF WORK
Each project follows a structured process that ensures organization and time optimization at each phase.
PHASE 1
Strategy and Conceptualization
Objective: Define the identity and concept of the restaurant.
01. Initial briefing – Meeting to understand the vision, target audience, competition, and client needs.
02. Market analysis and trends – Research on competitors and study of trends in gastronomy and interior design.
03. Definition of the concept – Creation of the restaurant's story and values: traditional, modern, fusion?
04. Development of the business model – If franchisability is sought, a scalable scheme is established.
PHASE 1
Strategy and
Conceptualization
Objective: Define the identity and concept of the restaurant.
01. Initial briefing – Meeting to understand the vision, target audience, competition, and client needs.
02. Market analysis and trends – Research on competitors and study of trends in gastronomy and interior design.
03. Definition of the concept – Creation of the restaurant's story and values: traditional, modern, fusion?
04. Development of the business model – If franchisability is sought, a scalable scheme is established.
PHASE 2
Branding and Visual Communication
Objective: Create a coherent and attractive visual identity.
05. Naming and slogan – Creating a memorable name with a powerful message.
06. Visual identity design – Logo, colors, typography, and key graphic elements.
07. Design of graphic pieces – Menus, cards, signage, posters, packaging, and digital applications.
08. Brand guide – Manual with usage rules to maintain consistency in future applications.
PHASE 2
Branding and
Visual Communication
Objective: Create a coherent and attractive visual identity.
05. Naming and slogan – Creating a memorable name with a powerful message.
06. Visual identity design – Logo, colors, fonts, and key graphic elements.
07. Design of graphic pieces – Menus, cards, signage, posters, packaging, and digital applications.
08. Brand guide – Manual with usage rules to maintain consistency in future applications.
PHASE 3
Interior Design and Space Design
Objective: Create an environment that reflects the brand and optimizes the customer experience.
09. Zoning and distribution – Client flow design, kitchen, bar, and service areas.
10. Moodboard and material selection – Definition of style, textures, colors, and lighting.
11. Furniture and decoration design – Creation of custom pieces or selection of existing elements.
12. Renders and 3D visualization – Presentation of the concept with realistic images.
13. Technical documentation – Installation, lighting, and furniture plans for project execution.
PHASE 3
Interior Design
and Space Design
Objective: Create an environment that reflects the brand and optimizes the customer experience.
09. Zoning and distribution – Customer flow design, kitchen, bar, and service areas.
10. Moodboard and material selection – Definition of style, textures, colors, and lighting.
11. Furniture and decoration design – Creation of custom pieces or selection of existing elements.
12. Renders and 3D visualization – Presentation of the concept with realistic images.
13. Technical documentation – Installation, lighting, and furniture plans for project execution.
PHASE 4
Implementation and Launch
Objective: Execute the project and position the brand.
14. Supervision of work (if applicable) – Coordination with suppliers and adjustment of details.
15. Production of graphic materials – Printing of menus, signage, and other elements.
16. Launch strategy – Development of initial marketing, social media, and communication.
17. Opening and follow-up – Evaluation of impact and adjustments in customer experience.
PHASE 4
Implementation
and Launch
Objective: Execute the project and position the brand.
14. Construction supervision (if applicable) – Coordination with suppliers and adjustment of details.
15. Production of graphic materials – Printing of menus, signage, and other elements.
16. Launch strategy – Development of initial marketing, social media, and communication.
17. Opening and follow-up – Evaluation of the impact and adjustments in the customer experience.
